The second marketing hackathon is over

The second edition of the marketing hackathon took place on 20 and 21 October at SeedUp Space in TechTower.

A total of 8 teams were formed and on Friday they chose one of the topics and had a total of 24 hours to solve the topic in terms of marketing. Some focused on a unified campaign, some went deeper and created an overall communication.

What topics were addressed? A B2B campaign for Pivovar Proud, changing the awareness of Privamed hospital, an app for Olympia Plzeň shopping centre, making Plzeň attractive as a university city and breaking the equation Plzeň = beer.

The best team was Kristián Cholinský, Martin Fix, Ivanna Čech, Martin Srb and Yousef Yaghmour.

The event also included great lectures and the topics were helped by Czech marketing personalities: Tomáš Novotný and Matyáš Vejskal.

Congratulations to all teams and we look forward to next year. We already know it will be great!

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